feisty
Feisty Media has acquired Another Mother Runner, the women's running brand built by Sarah Bowen Shea and Dimity McDowell that spent over 15 years earning a fiercely loyal following. The acquisition brings one of the most recognized voices in women's running into the Feisty Media family, expanding the company's reach well beyond cycling and triathlon into the sport that more women participate in than any other.
What Another Mother Runner is
Another Mother Runner launched in 2010 as a community for women who run while juggling the weight of everyday life. It was never only about pace or race results. The brand built its identity around honesty: the hard days, the missed workouts, the joy of finishing something on two hours of sleep. That tone attracted millions of women who'd felt invisible in mainstream running media.
Over the years the brand grew into a podcast, books, training plans, and a merchandise line. Shea and McDowell didn't just cover running. They covered the full reality of being a woman who runs, which is a different thing entirely.
Why Feisty Media made the move
Feisty Media's mission has always centred on active women, particularly those in midlife who find themselves underserved by the sports industry. Running fits that mission precisely. It's the entry point for many women who later discover cycling, triathlon, and strength training. Adding Another Mother Runner gives Feisty Media a foothold at the beginning of that journey, not just in the middle of it.
The communities also share real overlap. Women who follow Hit Play Not Pause for its honest conversations about midlife performance are the same women who've been running with Another Mother Runner for a decade. The acquisition formalizes a connection that already existed in the inboxes, earbuds, and shoe racks of the same audience.
Feisty Media has spent years building trust with performance-minded women. Another Mother Runner does the same thing, from a different starting point. Together, they cover more of a woman's athletic life.
What this means for the Another Mother Runner community
The short answer: more resources, same soul. Feisty Media brings editorial infrastructure, a production team, and a network of events that Another Mother Runner didn't have on its own. Shea and McDowell built something real, and the acquisition is structured to protect that.
The podcast continues. The training plans continue. What changes is the scale of the team behind them and the events pipeline now available to the community. Feisty Media already runs retreats and in-person experiences for active women, and that model translates directly to the running audience Another Mother Runner has spent 15 years assembling.
Women who joined Another Mother Runner for the no-nonsense community will find Feisty Media operates the same way. No glossy promises. No unrealistic body standards. Just honest conversation about what it takes to keep showing up.
The bigger picture for women's sports media
This acquisition is one signal in a larger shift. Women's sports media has consolidated around a handful of brands that actually understand their audience, and those brands are growing faster than legacy outlets that treat women as an afterthought. Feisty Media joining forces with Another Mother Runner creates a multi-sport platform for women that didn't exist before.
Running, cycling, triathlon, strength training, and menopause-informed performance content now sit under the same roof. That's not a marketing pitch. It reflects how active women actually live: they run on Tuesday, ride on Thursday, and want to know why their recovery feels different at 47 than it did at 37.
Feisty Media is now positioned to answer more of those questions than it could before. And Another Mother Runner's community gains a partner that has already done the work of taking women's performance seriously.